How to Create the Perfect Social Media Plan & Strategy

By December 29, 2017Social Media
Social Media | Alliance Talent By Jason Swartz

You see other celebrities killing it on social media. It seems like every time they post a video or a picture, thousands of fans share their post and buy what they are selling. They’re social media plan seems flawless. They are making millions with the use of social media and you can too.

Your fans are hungry for more insight into your life. They want to relate to you. The little bit of interaction you are giving them through your social media outlets has made them long for more.

It is desire like this that can help your celebrity status go from fans asking to get a picture with you to fans wanting to take you home with them, or at least a piece of you home with them. You want the fans that cry when they see you out of pure excitement. You can accomplish this.

These are the fans that become loyal, lifelong supporters. Even as you move from fan to favorite memory, your followers will support you and anything you are selling.

To make this happen, though, you need the perfect social media strategy.

Working with a social media manager is preferred above you trying to find time in your busy schedule. As a celebrity, you have many responsibilities. Your schedule is booked out many months ahead. A social media manager can take over your online platforms, create a perfect social media plan, and build them into an empire.

Social media is an essential part of branding, allowing you to create, build, and engage a fan base. However, if you aren’t ready to share your social media tasks, follow this social media plan to help build your brand.


Decide on the Results You Want

What are your goals and objectives for posting on your social media outlets? Some celebrities want to grow their fanbase. Other celebrities want to find an extra source of income with social media monetization. And still others want a platform to promote charities special to them.

Set both short term and long-term goals for each of the social media platforms you run. Short term goals may include increasing your number of followers by 1000. A long-term goal may be to raise one million dollars for charity.

Objectives may include making people aware of important causes or to provide fans with more information on the projects you have coming up.


Decide with Outlets to Use

Many celebrities use multiple outlets. Your fans are most likely on at least three social media outlets. These could be Facebook, Twitter, Instagram, and Snapchat.

It is important for your celebrity status to connect with fans on as many platforms as you can. This is where a social media manager can help but if you don’t have one, it may be beneficial to dedicate one day each week to a specific platform.

For example, Monday is for Facebook, Tuesday for Twitter and so on. Creating a social media plan includes determining which platforms are best for you, and your brand.

Each platform provides guidelines as to when the best posting day and time is for their outlet to receive the most visibility.


Social Media Platforms | Alliance Talent by Jason Swartz

Connect and Engage

Posting to these platforms is essential, but the biggest part of your social media plan is engagement. Don’t just be a poster who jumps on social media long enough to share a photo and then jumps off that platform until the following week. Stick around for a while and engage with your fans. Check out what they are posting and like it.

Or, even better, share what they are posting. You will totally make their day and give them something to talk about for a long time to come. Responding to your fans or showing an interest in their posts creates a connection with them. They will remain loyal to you for a long time for this simple action.


Brain Storm Plans to Make Money Using Social Media

Even if you are not interested in making money using social media now, it is part of a good social media plan. If you don’t want to keep the money, give it to charity. But you are sitting on a goldmine. As a celebrity, you have the potential to earn twice what you do anywhere else.

Start with small ideas, maybe a new product you created, and start brainstorming ways you could promote it through social media. You may want to run an ad or create a contest where the winner gets a freebie.

Your selling campaign needs to be completely organized from start to finish to avoid any issues.


How to Create the Perfect Social Media Plan | Alliance Talent by Jason Swartz

Analyze Progress of Your Social Media Plan and Audience

One thing that is being used by many super stars on social media is the analytical tool offered on each platform. This tool tells you who is searching for information on you. Once you know this, you can target your ads specifically to them. Yet another important part of your social media plan, because it allows you to successfully grow.

You can also see which posts your fans love and which ones you never want to repeat, or even admit to having in the first place. Knowing what works and doesn’t work within your fanbase helps you provide them with the exact item they want.

You may think your fans want a t-shirt with your brand. You run an ad and get very few sales. Next you may run an ad selling downloads of your latest project and your fans may go crazy, buying millions of dollars’ worth, making you even more of a celebrity.


Create Content in Many Forms

Posting a photo is easy. Posting a video is harder but will likely get more shares and likes. It will also attract new fans. Content should be a huge part of your social media plan.

You must create content in a variety of online forms. Video, content, photos, and audible downloads. Your fans want to see your creative side in all things you do. And since some people prefer photos to videos, while others prefer content to photos, you need to create a variety that pleases them all.


Know your competition

Who said it’s no fun spying on your competition? You need to do this to know what their fans like and dislike. You may even have an overlap in fanbase, so you want to be on top of trends whenever possible.

By checking out their posts can help you know what to post.

If possible, collaborate with your competition. Your fans with go nuts and you can double your fanbase.

Creating the perfect social media plan and strategy takes time and focus. But when you use a strategy, you and your fans will feel like winners.

Jason Swartz is the President and Founder of Alliance Talent, a world-leader in the entertainment business. Growing up in Los Angeles with a passion for music, he took his local childhood concert business and made in an international concert booking company. Specializing in entertainment booking, social media branding and monetization, and music publishing, Jason was the first to scale social media monetization for the music industry across Facebook. Today, he runs Alliance Talent, a leading entertainment company and concert promoter; focusing on concert bookings, talent representation, brand management, and social media monetization.