How a Celebrity Endorsement Can Increase Business

By November 20, 2017Talent Management
Celebrity | Alliance Talent International by Jason Swartz

Consumers are exposed to thousands of advertisements every single day. On television, social media, billboards and all other forms of media. Whether you are a small business or one of the big guys, you need your business to stand out from the rest. The fact that you offer better products or services, at better prices doesn’t mean much if you can’t get customers to buy in. One way to engage and encourage customers is through the use of a celebrity endorsement.

Using a celebrity endorsement to influence buyers can boost your sales by at least 4 percent almost immediately. Just as fast, stock in your company can increase soon after you announce the celebrity on your team.

Product Launches

Many steps go into creating a successful product launch. Scheduling the launch so that it enters the market at the right time, avoiding any of your competition’s product launching. You also need to prepare for what may happen after the launch. Make sure you have enough inventory; your website is running efficiently, and your team is ready.

Preparation before the launch is just as important. This means finding a celebrity endorsement to help.

The right celebrity can help you achieve all your product launching goals. You want to see sales on a large scale, as well as gain new customers.

A celebrity endorsement brings with them a level of trust with their fans. When the celebrity says a product is good, their fans believe it. If the celebrity asks fans to follow your business on social media, they follow. If a celebrity tells fans to purchase your new product, they purchase.

Search Engine Optimization

When potential customers do a Google search and they type in your product, they may retrieve thousands of similar products in their search results.

When potential customers do an internet search and they type in your product, along with the name of the celebrity endorsing your product, only your information lands in the search results.

For instance, if you are trying to sell a new kind of earbuds and people do a search for earbuds, they are overwhelmed with the many results.

But if you sell your new earbuds using print or video advertisements that show Rihanna, Gucci Mane or Nicki Minaj wearing them, your sales will skyrocket. And any time someone googles the celebrity on your team, your earbuds will be in those search engine results.

Access to New Customers

Celebrities have fans. They have a lot of fans. People like Selena Gomez has over 120 million followers on social media.

Collaborating with a celebrity means you have instant access to their millions of fans.

In the business world, the term fan translates to potential customer. By adding celebrity endorsements to your social media marketing campaign, you have access to hundreds of new consumers. As soon as you tell the world which celebrity loves your product, those millions of fans will be trying to get your product too.

Brand Awareness

Brand awareness is defined by how well consumers know who you are, what you sell and why they should buy into your company. It’s important to get your message out to the world.

Your products and services need exposure. And they need it yesterday. The quickest way to get exposure is by using a celebrity endorsement. Because they are so famous, they can reach millions of buyers with just one advertisement.

Using celebrities to increase brand awareness has been done for many years. Only today, you have more advantages. With social media platforms such as YouTube, Facebook, Instagram and Twitter, your product information can be shared in less than one minute.

Targeted or Universal Appeal

Choosing a celebrity endorsement to influence consumers to buy your product or service utilizes targeted marketing or marketing with a universal appeal. Meaning, if you only want to target a certain type of customer, you can pick a celebrity connected with that market.

For instance, if you have a product that can benefit football players, hiring Cam Newton or Odell Beckham Jr. would be a great move. If you developed a software program to help people write fiction novels, getting Stephen King or John Grisham to help you promote it could boost sales by the millions.

Celebrities can help you stand out from the crowd. The advantages of having a celebrity working for your business are plentiful and they far outweigh any disadvantages.

The most crucial decision is to find a celebrity endorsement that matches the values, beliefs and mission of your organization. Finding a celebrity that can honestly benefit from your product or service will make their endorsement genuine.

Find the right celebrity endorsement to help you increase your business today.

Jason Swartz is the President and Founder of Alliance Talent, a world-leader in the entertainment business. Growing up in Los Angeles with a passion for music, he took his local childhood concert business and made in an international concert booking company. Specializing in entertainment booking, social media branding and monetization, and music publishing, Jason was the first to scale social media monetization for the music industry across Facebook. Today, he runs Alliance Talent, a leading entertainment company and concert promoter; focusing on concert bookings, talent representation, brand management, and social media monetization.