The Living Legends, a loose collective of MCs and DJs from the Bay Area, Los Angeles, Japan, and Europe, are unique for both their down-to-earth songs and approach to the music business. Following in the footsteps of California artists like Too $hort who made a name selling tapes out of car trunks, the Legends also chose to stay independent from record labels. They took the street hustling mentality even further with world tours, an in-depth website, tireless self-promotion, and an organized business plan, which made their slogan "Control Destiny" ring very true. Living Legends served as an inspiration for other Bay Area heavyweight crews like Hieroglyphics and Hobo Junction, who along with hip-hoppers nationwide in the late 90s decided they could live off without major labels. The core of the Living Legends consist of Luckyiam, Sunspot Jonz, The Grouch, Eligh, Scarub, Murs, Bicasso, and Aesop. Within the Living Legends, there are four smaller groups: Mystik Journeymen (Sunspot Jonz and Luckyiam), G&E (The Grouch and Eligh), CMA (The Grouch and Luckyiam), and 3MG (Murs, Eligh, and Scarub). The Living Legends, individually and as a unit, have toured the US. Canada, Europe, Japan, and Australia numerous times and have sold over 400,000 albums independently.