Why Brands Need a Social Media Presence

By December 6, 2017Social Media
Instagram Social Media | Alliance Talent By Jason Swartz

You have an awesome brand.

You know it and now it’s time the world knows it. Getting the word out about your products and services needs to be done quickly. You need an effective way to share your message, while at the same time outplaying your competition and rocking the worlds of your consumers.

Creating a social media presence is one of the best ways to get noticed in a noisy business atmosphere. And here’s why.


Buyers are Influenced by Social Media Presence

Recent reports show 71 percent of consumers who have a valuable experience with a brand are likely to recommend that brand to others.

When someone shares a post of an awesome product they discovered, they are influencing all their friends to make the same purchase. Meaning, your brand receives free promotion. There is no better way to advertise than by word of mouth recommendations. When your followers and fans are engaged in your social media presence, it promotes awareness and interest in you.

Even more helpful is when a post about your brand goes viral. This sends information about your products and services through a whirlwind of sharing among social media users. We are talking thousands and thousands of people viewing what remarkable things you can offer. Viral content improves your social media presence by promoting your brand naturally and organically.

You can even create your own viral videos. Formulas have been developed to help you develop a social media video that will get shared.


Competitors are Using Social Media

There are millions of small businesses using Facebook to advertise their companies. If you add Twitter, Instagram, YouTube, Snapchat and other outlets, the millions increase, along with access to customers. Your competitors know this and are taking advantage of these inexpensive resources.

The most popular industries on social media in 2016 were retail, media and entertainment. Brands within these industries have an extremely strong social media presence that encourages consumers to interact and engage with their brand. Some of these industries overlap. Other popular industries were consumer goods, technology and travel. These are followed by non-profits and government type industries.

These statistics are reflective of how consumers want to spend their money.


Influencers are Watching

You know those major influencers who can skyrocket your brand with a simple shout out? They all have a massive social media presence and following. They are seeking opportunities to help brands just like yours.

You may even connect with an influencer who wants to collaborate with you. Working with the big names in the business gives you access to all their fans and followers. In a single day you could double, maybe even triple your fanbase.

When your brand is associated with an influencer in your industry, you are earning the same respect and loyalty they receive.


Fan Feedback

One of the best ways to improve the products and services related to your brand is to listen to your customers. Find out what they want and how they want it. Communicate with them so they know you are listening and working to meet their needs.

It’s not difficult to do this with a social media presence. Responding to consumers, asking them questions, and engaging in conversation with them helps to generate such feedback. Simple actions such as these turn ordinary fans into loyal, long-term customers.

Social Media Presence | Alliance Talent International by Jason Swartz

Cuts Marketing Costs

To purchase advertisements on television or print sources can get very expensive. Before you know it, you have spent thousands of dollars for very few marketing opportunities. Plus, you have no control over who sees the advertisements.

There is no way to target specific markets, even niche markets, when using traditional methods of advertising.

With a social media presence, you can spend very little money but reach the exact audience you want to target.’

Not only can you reduce your costs, you can also increase your revenue my monetizing social media. All in all, it’s a win-win.



Social media platforms are excellent resources for gathering specific data on consumers. You are given details about their likes, dislikes, and type of information they share.

This is information you can use to build your brand. You can target advertising based on analytics. Based on the information you gather, you can even brainstorm or create new products.

You can even create social media posts and videos that will cater directly to potential customers based on the information you learned through analytics of the platform.

In the past, you would need to hire a data gathering company to conduct surveys and interpret results. With a social media presence, you can get even more information for little to no cost. Using analytics saves you time, money and effort.


Build Relationships

Building relationships can lead to great outcomes. However, the process must be a two-way street. You cannot just expect your customers to do all the work. This will lead to a high bounce rate, where customers choose to jump from your brand to another.

Customers want to know more about the brands in which they invest. They want to have accessibility and look for quick responses to their questions.

Social media gives your brand a direct connection with consumers. You control the information you give consumers. Meaning, you can give them enough data to let them know they are valued. Yet, you don’t have to overload them with the intricate details that may seem boring.

Being open to feedback shows consumers you are interested in a long-term relationship. And long-term relationships are what you want, ones that will grow with you and support you through good times and bad.


Become the Go-to Brand

No matter what you are selling, you need to be the one people go to first. You need to be the expert, the superstar, the one with the best product or service.

Becoming the go-to brand has a lot to do with social media presence. You could be the best person to teach others how to write a novel, but if no one knows who you are, your talents or how to find you, you will never get work.

Social media helps you get noticed. It gives you a space to tell the world what you have to offer and why people should choose you over your competition.

Through search engine optimization opportunities and targeted marketing, you can easily become the go-to brand in your niche. When people do a google search for experts in your industry, you want your name to be at the top of the list.

Social media makes it easy to get your name to the top of the list. With a little effort, your brand will have a social media presence that shines above others. You have done an excellent job getting to the top. You deserve to be in the spotlight.

Jason Swartz is the President and Founder of Alliance Talent, a world-leader in the entertainment business. Growing up in Los Angeles with a passion for music, he took his local childhood concert business and made in an international concert booking company. Specializing in entertainment booking, social media branding and monetization, and music publishing, Jason was the first to scale social media monetization for the music industry across Facebook. Today, he runs Alliance Talent, a leading entertainment company and concert promoter; focusing on concert bookings, talent representation, brand management, and social media monetization.

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